Go West Design Group was thrilled when another design group recommended our work to Canoe Brew Pub, and happy to take over the management of their diverse promotional materials. We have developed concepts and opportunities to build and reinforce the Canoe brand experience and value. As a result, Canoe Brew Pub has enjoyed increasing revenue year over year.
We also recognized the opportunity to assist with reorganization and help them reduce costs. Canoe paid for a lot of unnecessary time spent obtaining specific images, since they have over 2000 images on multiple storage devices. We reorganized the mayhem by developing a hard-copy stock library reference and an electronic library for multiple media.
Go West Design Group also developed:
- an editable promotion dashboard for the large flat-panel screens throughout the pub space
- Canucks promotions and other event sponsorship material
- feature night advertising (theme products and support collateral)
- ad templates further building their brand, and
- educational resources for in-house marketing staff
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