Applause Hair Studio

When Applause Hair Studio changed hands, its new young owner came to us with some basic goals. She wanted to develop stronger relationships with her clients, increase repeat business, gain new clientele and expand retail sales.  By refreshing the Applause brand, implementing an education-based marketing campaign and a initiating a coupon program, we helped increase Applause’s bottom line by 10%.  The branding went well beyond logos, to include redesign of the store interior, and creation of a cohesive dress code for the staff.   Now all touchpoints with their clients are consistent and integrated with the mission and vision of Applause Hair Studio.