Creole Jewellery hired Go West Design Group to develop a distinctive visual identity and associated materials that reflected the custom jewellery designer’s exacting standards and high quality.
We started with the play on Chanel, and incorporated Creole’s initials into a clean, iconic mark. The result was a visual identity that reflected elegance, quality and versatility. Once completed, we incorporated the new “mark of distinction” throughout marketing materials to build upon their brand. Creole Jewellery’s positioning statement – “You deserve unparalleled distinction”
Our strong suggestion to continue supporting Creole’s vision: Strive for consistency. It is very important to use your identity, tagline, and other graphic and textual elements consistently across all forms of media and communications.
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